Write engaging copy for digital and print materials, including social media posts, email campaigns, website pages, blogs, advertisements, and marketing collateral
Adapt tone and messaging to suit different platforms, audiences, and campaign objectives
Execute assigned content briefs with accuracy, creativity, and attention to detail
2–3 years of experience in copywriting, content writing, or similar role
Assist the Marketing Communications Officer in translating campaign strategies into effective messaging
Contribute to campaign assets by developing taglines, headlines, and supporting copy
Participate in brainstorming sessions for campaign ideas and content directions
Ensure all written content follows brand tone of voice and guidelines
Maintain consistency in messaging across various channels and materials
Support the overall strengthening of brand storytelling
Conduct basic research on industry trends, competitors, and audience behavior to support content development
Incorporate SEO keywords and best practices into written content where applicable
Gather supporting information to improve content relevance and clarity
Proofread and edit own work to ensure grammatical accuracy and clarity
Revise content based on feedback from the Marketing Communications Officer or senior team members
Ensure all outputs meet quality and brand standards before submission
Monitor basic content performance metrics and apply feedback for improvement
Continuously improve writing skills through feedback and exposure to campaigns
Develop stronger conceptual and strategic thinking in copywriting
Bachelor’s degree in Marketing, Communications, Journalism, English, or related field
2–3 years of experience in copywriting, content writing, or similar role
Strong writing, editing, and proofreading skills
Basic understanding of branding, storytelling, and audience engagement
Familiarity with SEO principles and digital marketing basics
Portfolio of writing samples required
Ability to manage multiple tasks and meet deadlines
Willingness to learn and work in a collaborative environment
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